Despite the hype, Amazon’s Australian launch this week turned out to be a fizzer. The problem: prices weren’t that low, and the stock was underwhelming.

An RSM price comparison of some of the products sold – from lipstick, toys, mobile phones to nappies – found that you can buy some items cheaper at other retailers.

That said, there are other products which are a bargain and definitely cheaper on Amazon. So if you are a keen online shopper, it will be worth your while to browse on Amazon’s online site just to check out the prices.

What not to buy

An iPhone 7, 128GB cost $1085 on Amazon and $999 on Apple.

A Samsung Note8 is $1155 on Amazon and $879 on Kogan.

A GoPro Hero camera is $560 on Amazon and $499 on JB Hi-Fi.

A 128GB Sandisk costs $400 on Amazon and $328 on Camera Warehouse.

Harry Potter and the Philisopher’s Stone paperback cost $13.69 on Amazon and $10 at Kmart.

And in an embarrassing oversight, even Amazon’s Kindl Voyage e-Reader is more expensive selling at $299 compared to $294 at Officeworks.

What you should buy

Now for the bargains:

The new FIFA playstation 4 game is $39 on Amazon compared with $59 on JB Hi-Fi.

A Nintendo Switch Console is $399 on Amazon and $499 at Target.

The FIFA 18 for Xbox One is $39 with free delivery if you send $49 on Amazon compared with $74.99 with free delivery at

A Fisher-Price My First Thomas & Friends train is $12.97 on Amazon and $15 at Kmart.

A Katy Perry Covergirl Matte lipstick is $13.92 on Amazon and $17.95 at Priceline.

Huggies Ultimate nappies 4-5kg (75-pack) cost $28 on Amazon and $33 at Woolworths.

A Philips Food Processor 750W model HR7762/90 costs $126.48 at Amazon compared with $136.34 at Billy Guyatts.

The Crown DVD Season One costs $19.99 on Amazon and $23.98 on JB Hi-Fi.

The arrival of Amazon may not dramatically change Australia’s shopping habits. But there are certainly bargains to be had when you shop at Amazon.

It’s best that you do your homework, check out prices on other websites and retailers before you click “buy”.



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